Chiquita Case Study

Chiquita Case Study

About this project

THE CHALLENGE

To celebrate Chiquita’s 70th Anniversary, and in an effort to generate pre-seeded excitement for their upcoming Chiquita Sing Off Campaign, Chiquita tapped ShopHer to help reintroduce the “Chiquita Jingle”.

SHOPHER MEDIA SOLUTION

ShopHer Media generated massive buzz via CPM outreach on our shopper influencer mobile platform to reach Millennial Moms-using approved messaging and media to promote a free downloadable Chiquita Jingle Ringtone. Readers were also encouraged to enter the contest by uploading a music video, Sing-A-Long video or Banana Gram for a chance to win $5,000!

RESULTS

ShopHer Media’s influencers successfully produced massive awareness by generating millions of impressions throughout the flight, which sustained buzz and drove user-generated video submissions.

  • Campaign Reach ShopHer Media drove millions of targeted CPM impressions, over 1,600 ringtone downloads and over 5,000 video submissions within a short period of time.

Please contact us for additional information on how we make your campaign a success

Details

Client:  Chiquita