LEGO® is a popular toy brand that consists of variously colored interlocking plastic bricks along with gears, mini-figures, and various other parts. These pieces can be assembled in many ways to construct objects, including vehicles, buildings, and working robots.
LEGO® was founded in 1932 by Ole Kirk Kristiansen and is still owned by the Kirk Kristiansen family. The name “LEGO® ” is derived from the Danish words “leg godt,” meaning “play well,” which reflects the brand’s values of imagination, creativity, and quality. Today, approximately 24,000 people are employed by LEGO® worldwide.
The LEGO® affiliate program gives affiliates access to promote the complete line of LEGO® products through their own website or social channel. LEGO® even provides affiliate network partners with official LEGO® banners, product links, and text to use in promotional content.
Some other helpful insights about the LEGO® affiliate program include:
Affiliates earn commission on LEGO® products that are sold from LEGO® .com. This payment excludes delivery, taxes, and returns.
There are reporting and tracking tools within the LEGO® affiliate network program that affiliates can take advantage of to monitor their progress.
Affiliates also receive exclusive LEGO® newsletters and product and promotional updates that they can leverage for their efforts.
Affiliates are paid commissions monthly, provided a $50 sales threshold has been met.
Deep linking to any LEGO® page is also available.
How Does LEGO® ’s Affiliate Program Compare to Other Toy Brand Affiliate Programs? While the LEGO® affiliate program commission rate is not the highest compared to other toy brand affiliate programs, LEGO® ‘s strong brand recognition and the wide range of products it offers can make it an attractive option for affiliate marketers.
LEGO’s Product Categories:
LEGO® blocks
Apparel
Books
Keychains
Plush Toys
Stationary
Video Games
LEGO® Water Bottles
And more
Are You Ready to Join the LEGO® Affiliate Program?
