WHAT MAKES SHOPHER MEDIA DIFFERENT?
We deliver guaranteed influencer marketing performance – clicks, reach, impressions, activations and engagements for each piece of content across Instagram, YouTube, Facebook, Twitter and Blogs to ensure your goals are met.
Our process starts with determining your goals, implementing strategy and continues into influencer identification, campaign building, management, optimization, content amplification and reporting.
1 DeTermine your Goals
- Define KPI’s and quantifiable objectives
- Identify timelines
- Identify desired content formats and platform placements
2 Influencer IDENTIFICATION
- Searching and onboarding influencers is very time consuming.
- Our technology allows us to search and identify influencers across the entire social media landscape based on KPI’s, engagement parameters, demographics, content and brand affinity.
- No matter what demographic you are looking to reach, we will identify the most relevant influencers and recruit them to participate.
- We screen influencers to avoid fraud and optimize spend by combining machine learning with proven research techniques to provide accurate measurement of each campaign.
3 campaign MANAGEMENT
- We manage all of your influencer campaign needs in one platform, from sourcing influencers, building campaigns, product shipment tracking, tracking conversions and client reporting.
- Our solution drives more engagement at scale with a dramatically lower cost, as a result we’re able to exceed goals and provide more ROI.
- Our team is constantly analyzing content, providing campaign insight and analysis.
- Our technology allows us to streamline the process to best optimize your time.
4 Measure Content Success
- We provide client access to real time analytics to track all social activity, mentions and impressions on Instagram, YouTube, Facebook, Twitter, and Blogs.
- Our dashboard also tracks your social growth, total media value and includes options for conversion tracking.
- Broaden your reach by retargeting readers and track conversions and clicks with our third- party pixel integrations.
- Wrap up report and future recommendations are provided at the end of the campaign.
We believe that influencers are the future of media with measurable impact on how today’s consumers engage with brands. As traditional CPM (banner ad) marketing continues to lose consumer attention, the relationship between influencers and their audiences continues to grow.
Partner with influencers who inspire people to take action via special “call to action” offers, deals and coupons to drive purchases.
Engage & Educate Your Customers
Influencers will convey your brand’s message with authentic content that will inspire people to take action i.e. likes, comments, shares, video views and sign-up’s.
Improve Brand Discoverability
Your branded content will be shared across multiple platforms and exposes your product to an entirely new audience.
By combining influencer marketing and programmatic media we can effectively reach your target consumer across Facebook and Instagram using smart boost technology.