As influencer campaign budgets increase this year, it is worth noting just how consistently the influencer market is helping brands reach their best possible audience.  It’s one of the most…

Calculating return on investment (ROI) isn’t so cut and dry when it comes to influencer marketing. In fact, over 75% of marketers find tracking ROI for influencer marketing strategies to…

Partnering with influencers is very difficult and time consuming. It can be stressful to put your brand’s reputation in the hands of an influencer that doesn’t have the right audience,…

Educated brands are using influencer-generated content across all their marketing channels by mixing this content across email, product-display pages, and advertising campaigns and is an influencer marketing trend to watch…

Marketing is constantly going thru changes and updates in order to achieve better ROI while being less intrusive to the end consumer. However, brands and agencies that are looking to…

Launching an influencer marketing campaign can seem like a daunting task, especially for marketers who have never worked with social media influencers before.  Below is a breakdown of seven, manageable…

As many marketers’ influencer campaign budgets increase this year, it is worth noting just how consistently the influencer market is helping brands reach their best possible audience. Once upon a…

  The new year is fast approaching and brand marketers are in full pursuit with planning their 2019 influencer marketing strategies. These strategies will still use many of the techniques…

In today’s digital space traditional ads are not given the same interactive and emotional response by the consumer. For example, are you more likely to buy a product after you’ve read an engaging post from a trusted…

  Influencer marketing is becoming more popular and is projected to be the leading form of digital media advertising. Research has shown that 84% of marketers will launch one or…