Chili’s Case Study
Chili’s Case Study
About this project
THE CHALLENGE
In order to increase their social presence, Chili’s offered a free appetizer or dessert to potential and existing customers that “Like” the restaurant social media page.
SHOPHER MEDIA SOLUTION
ShopHer Media used performance-based strategies across our social shopper platform to generate buzz and create a call to action that results in a free appetizer or dessert. ShopHer Media enabled Chili’s to maximize consumer reach, increase purchase opportunities and create social media awareness at a significantly lower costs than traditional (CPM) branding methods.
RESULTS
ShopHer Media helped rocket Chili’s social media presence while achieving 100% SOV and exceeded clients KPI’s.
- Campaign Reach – Generated over 75,000 thousand of new “Likes” at a 29% conversion rate, while creating tens of thousands new in-store purchase opportunities.
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Details
Client: Chili's