Teenage Mutant Ninja Turtles

Playmates Toys

Teenage Mutant Ninja Turtles

About this project


Playmates Toys leveraged ShopHer Media to help generate awareness, excitement and lift in-store and online sales for the Teenage Mutant Ninja Turtles Half Shell Heroes Series at key retailers.


ShopHer Media executed a comprehensive influencer outreach program targeting moms who are actively seeking guidance on shopping and parenting decisions.

Utilizing key audience segmentation, brand messaging and organic influencer voices we were able to target moms along the path to purchase.


ShopHer Media produced hundreds of branded posts, generated millions of influencer media/content impressions while yielding above average CTR’s.

  • Campaign Reach – Delivering over 400 targeted blog posts, over 5MM impressions with a 2.67% CTR rate.  Consumers were dynamically driven to multiple, key eCommerce sites where consumers purchased TMNT products.

Please contact us for additional information on how we make your campaign a success


Client:  Teenage Mutant Ninja Turtles