Kellogg’s Case Study

Kellogg’s Case Study

About this project


Kellogg’s was looking to drive sign-ups to its loyalty promotions, branded savings, meal concepts, and product offerings. They needed to further establish themselves as a community and nutrition leader by targeting household shoppers for an ongoing website and newsletter re-engagement initiatives.


ShopHer Media used (CPA) performance-based strategies placing brand messaging and media across our trusted influencer platform to drive women consumers to register with Kellogg’s Family Rewards. This approach increased consumer loyalty and qualified memberships while building re-engagement opportunities for Kellogg’s.


Throughout the life of this campaign, ShopHer Media has provided Kellogg’s with thousands of new registered members and customers.

  • Campaign Reach – Delivering over 200,000 new registered users at a 37% conversion rate.

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Client:  Kellogg's