About this project
With over a 1,000 locations nationwide, Famous Footwear was looking to drive coupon prints and create buzz and awareness from household shoppers for event-based couponing programs.
SHOPHER MEDIA SOLUTION
Utilizing (CPA) performance driven solutions from social influencers, media was placed within relevant posts targeting women consumers who were seeking guidance on shopping decisions for themselves and their families. This strategy created purchase opportunities from consumers looking to buy shoes online and in-store.
Placing digital media and brand messaging in front of the right audience increased revenue and purchase intent generated by ShopHer Media.
- Campaign Reach – Execution has driven hundreds of thousands of purchase opportunities – coupon prints.
Subsequently, the brand has continued to expand and evolve its couponing marketing efforts.