As influencer campaign budgets increase this year, it is worth noting just how consistently the influencer market is helping brands reach their best possible audience.  It’s one of the most …

Calculating return on investment (ROI) isn’t so cut and dry when it comes to influencer marketing. In fact, over 75% of marketers find tracking ROI for influencer marketing strategies to …

Partnering with influencers is very difficult and time consuming. It can be stressful to put your brand’s reputation in the hands of an influencer that doesn’t have the right audience, …

Educated brands are using influencer-generated content across all their marketing channels by mixing this content across email, product-display pages, and advertising campaigns and is an influencer marketing trend to watch …

Marketing is constantly going thru changes and updates in order to achieve better ROI while being less intrusive to the end consumer. However, brands and agencies that are looking …

Launching an influencer marketing campaign can seem like a daunting task, especially for marketers who have never worked with social media influencers before.  Below is a breakdown of seven, manageable …

As many marketers’ influencer campaign budgets increase this year, it is worth noting just how consistently the influencer market is helping brands reach their best possible audience. Once upon a …

  The new year is fast approaching and brand marketers are in full pursuit with planning their 2019 influencer marketing strategies. These strategies will still use many of the techniques …

In today’s digital space traditional ads are not given the same interactive and emotional response by the consumer. For example, are you more likely to buy a product after you’ve read an engaging post from a …

  Influencer marketing is becoming more popular and is projected to be the leading form of digital media advertising. Research has shown that 84% of marketers will launch one or …