WHAT IS INFLUENCER MARKETING?

Influencer marketing is a collaboration between brands and influencers that work together to advocate for a product or service in a natural and organic way. An influencer can be any website, blogger, social media maven or digital word-of-mouth expert who has the ability to help influence purchasing decisions.

2016 AGENCY AND INFLUENCER MARKETING TRENDS

Agencies and brands are shifting digital marketing spends to influencer marketing.

  • 84% of marketers will launch at least one influencer marketing campaign in the next 12 months.
  • Influencer marketing will reach 50% of digital marketing spend for shopper marketers.
  • Influencer marketing will surpass TV as the most effective advertising medium.

Brands are no longer what they tell the consumer it is...it's what consumers tell each other it is.

  • 84% of consumers will take action based on the opinion of others.
  • 85% of women consumers find blogger recommendations more authentic than traditional media messages.
  • 70% of millennials consider the internet to be the most important medium.

More and more millennials are using online sources to become smarter, better-informed customers.

  • Only 1% of millennials surveyed said that an advertisement would make them trust a brand more.
  • 33% of millennials rely mostly on blogs before they make a purchase, compared to fewer than 3% for TV news, magazines and books.
  • 62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer.
  • Millennials look to social media for an authentic look at what’s going on in the world, especially content written by their peers whom they trust.

Millennials look to social media for an authentic look at what’s going on in the world, especially content written by their peers whom they trust.

  • Only 1% of millennials surveyed said that an advertisement would make them trust a brand more.
  • 33% of millennials rely mostly on blogs before they make a purchase, compared to fewer than 3% for TV news, magazines and books.
  • 62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer.

WHY SHOPHER MEDIA WORKS?

ShopHer Media is a fully managed marketing solution that tracks campaign budgets and ROI with different rate options: CPA, CPM, CPL, CPC and flat rate sponsorship opportunities through a trusted environment of direct brand-safe influencers.  

CAMPAIGN WORK FLOW

Determine Media Buy

Track different rate options; CPA, CPM, CPL, CPC and flat rate sponsorship opportunities.

Gather Approved Assets

Agency or brand provides ShopHer Media with approved images and ad copy.

Manage the Process

ShopHer Media manages all aspects and optimizes campaign performance based on client ROI.

Campaign Wrap Up

Detailed reporting on campaign performance and additional insight on optimization tactics.